Tag Archives: greenwashing cosmetics

The Shocking Truth About Greenwashing In The Skincare Industry

lady choosing products looking at labels

Greenwashing is the umbrella term used to describe when a brand makes a misleading claim or inference to a ‘green’ product benefit (such as environmental, health, or wellbeing benefit). A claim that makes the product or brand seem like a ‘healthy’ alternative, an environmentally conscious option, when, in fact, it is not. Greenwashing Is Unethical […]

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